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VIPS - Why Vipshop Stock Is Plummeting Today

Shares of Vipshop (NYSE: VIPS) are getting hit hard in today's trading session. The company's stock was down roughly 11.5% as of 12:30 p.m. ET Wednesday.

The discount-focused Chinese e-commerce specialist published its fourth-quarter and full-year earnings results before the market opened, and the market clearly isn't happy with the results. The company's stock has still managed to climb higher early in 2022, but it's also roughly 76% over the last year of trading.

Vipshop posted a non-GAAP (adjusted) earnings per American depositary share of $0.41 on revenue of 34.1 billion Chinese renminbi ($5.4 billion), but the average analyst estimate had called for per-share earnings of $0.42 on sales of $5.57 billion. The company's gross margin came in at 19.7%, which was down from 21.9% in the prior-year period, and active customers slipped roughly 7.2% to land at 49.2 million.

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Why Vipshop Stock Is Plummeting Today
Stock Information

Company Name: Vipshop Holdings Limited American Depositary Shares each representing two
Stock Symbol: VIPS
Market: NYSE
Website: vip.com

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