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Beyond Meat(NASDAQ: BYND), the producer of plant-based meat alternatives, wowed the market when its stock soared 160% in its first day of trading last May. Further gains followed, with the shares skyrocketing to a peak of about $234 two months later. These days, though, Beyond Meat is off 50% from that peak as the market's euphoria turned to concern over the future impact of competition. And that's exactly why recent news from rival Impossible Foods could give Beyond Meat and its investors more reason to worry.