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home / news releases / WPP - WPP buys influencer marketing agency Goat


WPP - WPP buys influencer marketing agency Goat

2023-03-22 09:02:45 ET

  • WPP ( NYSE: WPP ) on Wednesday said it acquired Goat, a leading influencer marketing agencies with offices in the US, UK and Singapore.
  • Goat specializes in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015.
  • Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution INCA.
  • Financial terms of the deal were not disclosed.
  • Press Release .

For further details see:

WPP buys influencer marketing agency Goat
Stock Information

Company Name: WPP plc American Depositary Shares
Stock Symbol: WPP
Market: NYSE
Website: wpp.com

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