2023-03-22 09:02:45 ET
- WPP ( NYSE: WPP ) on Wednesday said it acquired Goat, a leading influencer marketing agencies with offices in the US, UK and Singapore.
- Goat specializes in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015.
- Goat will join GroupM, WPP’s media investment group, and merge with its influencer marketing solution INCA.
- Financial terms of the deal were not disclosed.
- Press Release .
For further details see:
WPP buys influencer marketing agency Goat