YJ - Yunji launches first-ever private label food brand Li Ba Tian on February 2

Yunji (YJ) has launched private label food brand, Li Ba Tian, reflects company's expansion into the e-commerce food industry.The company plans to start selling high-quality food products under the Li Ba Tian brand on February 2, 2021. The first product under the Li Ba Tian private label food brand is a high-quality grilled sausage with no excessive food additives.The company intends to collaborate with other brands in future to launch more products under the Li Ba Tian private label food brand in categories including crayfish and beef. Shanglue Xiao, Founder and CEO of Yunji, commented, "Recognizing this gap between consumer demand and product availability, we created Li Ba Tian, our first-ever private label food brand. Going forward, we plan to utilize Li Ba Tian to introduce high-quality, accessible food products that each member of the family can enjoy, but also to provide our users with the highest level of food

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Yunji launches first-ever private label food brand Li Ba Tian on February 2