- Epicsoft Asia, a subsidiary of GCL Asia, and Wan Xin Culture Technology Company, a subsidiary of Wan Xin Media Group, have signed an MoU, allocating over USD $100 million to a five-year collaboration focused on innovating intellectual property creation, game development, publishing, and studio acquisitions
- The team-up anticipates introducing a real-time platform for managing digital game codes for transparent sales reporting, potentially driving efficiency and business growth
- A robust revenue optimization strategy will also be introduced to target online game piracy, leading to increase in recovered revenues
SINGAPORE, May 23, 2024 /PRNewswire/ -- Leading Southeast Asian games distributor Epicsoft Asia, a subsidiary of GCL Asia, has signed a Memorandum of Understanding (MoU) with Wan Xin Culture Technology Company, a subsidiary of Chinese conglomerate Wan Xin Media Group. This MoU marks the beginning of an anticipated five-year collaboration to jointly allocate over USD 100 million to investment in intellectual property (IP) creation, game development, publishing opportunities exploration, and game studio acquisitions.
The anticipated joint investment will provide Wan Xin access to GCL Asia's extensive network of publishing partners, including its subsidiary, 4Divinity, and forthcoming game IPs, to achieve co-publishing targets. The result will be enhanced capabilities for both parties to manage larger titles globally and foster content creation within emerging game studios worldwide.
The funding will also allow GCL Asia and Wan Xin to invest in high-potential game studios worldwide that are seeking to launch their upcoming titles in the fast-growing Asian market.
A Revenue Optimization Strategy (ROS)
With the collaboration in place, Epicsoft and Wan Xin will spearhead a robust revenue optimization strategy to combat piracy and unauthorized software use in the gaming industry.
A number of trials involving five triple AAA game titles yielded at least a 30%- 40% increase in recovered revenues for game publishers. This approach to targeting unlicensed sales channels has proven highly effective and scalable.
Real-time Digital Game Codes Management Platform
The collaboration's cornerstone is a cutting-edge digital game code platform that generates real-time insights into consumer behavior, purchasing patterns, and market dynamics. The platform is expected to facilitate stakeholders with transparent sales reporting, enhance marketing efficiency, and streamline decision-making, further driving operational optimization and revenue growth.
"Data is indispensable to monetizing entertainment IP, and even more so in the gaming industry. The implementation of our dashboard marks a significant milestone, offering game publishers unprecedented insights into market dynamics," says Sebastian Toke, CEO of GCL Asia. "With this tool at our disposal, we anticipate meaningful improvements in revenue conversion, resulting in a surge in deal opportunities, highlighting the game-changing impact of data-driven decision-making, anti-piracy, and transparent monetization."
Connected Game Toy Development
In addition to software innovations, the collaboration will aim to bridge the physical and digital experiences in gaming through the development of connected game toys. These toys serve as collectibles and can be used to access digital game content through mobile applications. Given the over USD 300 billion game and toy market in 2023, both parties anticipate a high growth opportunity over the next three years by introducing this new fan-engagement avenue.
Epicsoft Asia and Wan Xin Culture Technology Company will also explore establishing brand consistency and presenting a cohesive image to external stakeholders. Through strategic branding initiatives, this tie-up aims to solidify its position as a global leader in the gaming industry, driving innovation and shaping the future of interactive entertainment.
About Epicsoft Asia
Epicsoft Asia is a leading channel partner for games and entertainment software in Asia. With more than a decade of game publisher relationships, retail network management, marketing services, and creative media design capabilities, the company is the appointed distribution partner for Take-Two, CD Projekt Red, SEGA®, and WB Games in the Southeast Asia and Greater China regions.
About GCL Asia
GCL Asia is a group of four key businesses that collectively provide an entire suite of services and reach, enabling creators to deliver fun experiences to the fast-growing Asian gamers market. With distribution channels in seven countries, GCL Asia's Epicsoft Asia, 4Divinity, 2Game.com, and Titan Digital Media, connect with developers, publishers, and brand owners to establish entertainment properties with consumers in the region.
Helmed by games industry veteran and group Chairman Jacky Choo, GCL's vision is to be the next Asian powerhouse in games entertainment and content marketing, delivering high-quality, engaging gaming experiences to ...