Many football fans will root for the Kansas City Chiefs and cheer on Patrick Mahomes and Travis Kelce this 2023 NFL season.
Apparently, many "Swifties" are tuning into the team's televised games as well.
What Happened: Pop superstar Taylor Swift attended last week’s Chiefs matchup with the Chicago Bears — an event that seemed to confirm rumors of a potential romance with Kelce.
The game was broadcast on Fox, a unit of Fox Corporation (NASDAQ: FOX) and a key NFL media partner. It was the most-watched broadcast of the week on any network.
Swift's appearance may have spiked television viewership figures. Fox reported 24.3 million viewers. The telecast also saw strong female viewership, ranking first among all females, especially in the 12-17, 18-34 and 18-49 categories.
Front Office Sports reported that Kelce jerseys on Fanatics saw a 400% spike in sales and became a top five NFL selling jersey after the Chiefs — Super Bowl LVII champs — defeated the Bears with a score of 41-10.
Kelce caught seven passes for 69 yards and scored a touchdown that had Swift celebrating in Kelce’s suite.
In addition to Swift and Kelce generated strong mentions on social media, with both individuals trending on Google, Kelce saw a significant increase in both Twitter and Instagram followings.
His podcast, which he co-hosts with his brother, Philadelphia Eagles center Jason Kelce, saw strong interest for the weeks and ranked number one on the Apple (NASDAQ: AAPL) charts for both sports podcasts and NFL podcasts.
Ticket Demand: The Chiefs also sold more tickets in a single day since it started the 2023 season.
StubHub reported a three-time increase in Chiefs ticket searches since Swift’s appearance.