In this age of Instagram, social media personalities increasingly attempt to monetize their only stardom via the distribution of all kinds of physical products. Among them is Dan Bilzerian, a former professional poker player with some 31.2 million followers (as of May 20th). He is the founder, CEO and chairman of Ignite International Brands Inc. (BILZF). The company offers a variety of cannabis based products as well as alcoholic (vodka) and non-alcoholic beverages.
The marketing strategy is actually quite simple. Everything is centered around Dan Bilzerian and the lifestyle he portrays.