Bruce Linton has been a visionary for the cannabis industry. He helped build Canopy Growth (NYSE: CGC) into the pot giant it is today and hasn't been shy about making big moves. This includes the deal to acquire Acreage Holdings (OTC: ACRGF) in a unique agreement that's contingent on the legality of cannabis in the U.S. So when Linton speaks, investors tend to take notice.
One area that he sees as being a big opportunity for cannabis: cannabidiol (CBD) for pets. A new role that he's taking on since being fired from Canopy is with Better Choice, a company that makes CBD pet food.
A key reason Linton believes that pet food is an attractive opportunity is because it could lead to other developments. "If you start trying to figure out how to help animals, you might be able to help something with humans you haven't thought of before," said Linton.