The digital ad industry continues to gobble up share of the massive global market industry. Overall annual advertising spend is expected to reach $1 trillion within the next five years or so (up from about $780 billion this year). Digital advertising is climbing at a faster rate, though, and might account for at least three-quarters of total ad spending (compared to close to two-thirds today).
Despite this fast growth, though, the digital ad marketplace is undergoing rapid change. Publishers and marketers alike are trying to navigate changes Apple has put into place, as well as upcoming changes at Alphabet 's Google. Winners and losers are being created this year as a result.
After second-quarter 2022 financial updates, it looks like one emerging winner is PubMatic (NASDAQ: PUBM) , while its peer Magnite (NASDAQ: MGNI) is faltering. Here's why I'm buying more PubMatic, but have put Magnite on the chopping block.
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1 Top Advertising Tech Stock to Buy, 1 to Sell