ITEX's Business, Target Markets, and Countercyclicality
In terms of market value, ITEX is America's largest publicly traded barter marketplace. The company makes its money by facilitating barter transactions between its thousands of members, generally charging them (in effect) a fixed $390 per year membership fee plus (typically) a 12% fee on transactions executed. 1/3 of the membership fee is payable in ITEX Dollars, the company's proprietary trading currency, which is pegged to one U.S. dollar ((USD)) and serves as the medium of exchange for all transactions between members. Half of each transaction fee is paid