I'm not sure if "boring stocks" are ever going to make it as an asset class of their own, but it serves as a useful epithet to describe factors that certain stocks have in common. Stocks like cleaning and household products company Clorox (NYSE: CLX), corporate apparel company Cintas (NASDAQ: CTAS), and heating, ventilation, air conditioning, and refrigeration (HVACR) distributor Watsco (NYSE: WSO) are easy-to-understand businesses that quietly operate within their own niches while paying dividends to investors. If that's the kind of stress-free ride that you want as an investor, then these stocks might be for you.
Watsco's business model is simple. In fact, it's so simple it's explained away in one slide in its investor presentations. An HVACR unit breaks down, a Watsco contractor is called in to fix it, and the contractor duly sources a part or a new unit in order to fix the problem. That's how Watsco makes money.
Boring stocks give you a relaxed life. Image source: Getty Images.