- The “aha” moment comes from the size of the underestimation.
- One of our teammates searched for back pain solutions on his PC desktop; he then opened his Instagram feed. Within five minutes, he was getting the same ads in both places.
- Only half of every dollar a brand pays for advertising is spent on the ad. The rest is consumed by intermediaries who provide a value-added service.
- In EMs there appear to be more opportunities in ad-supported services because consumers are less willing and able to pay for an ad-free subscription.
For further details see:
3 Insights In Digital Advertising