lululemon athletica (NASDAQ: LULU) is the improbable story of a niche athletic-wear company becoming one of the hottest stocks on Wall Street. Many factors have conspired to make that a reality, including some luck and favorable retail trends, but Lululemon has also made important moves to fuel its powerful expansion.
Shares of the Vancouver-based company rose an impressive 91% in 2019 and are continuing that streak in the first month of the new year. Lululemon is positioned to keep growing in 2020 and beyond -- here are three ways the company is making that happen.
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