In his book One Up on Wall Street, Peter Lynch tells us the particularly favorable attributes that he believes make for a compelling investment that is likely to beat the market over the years. These include:
- The company has a boring name, the product or service is in a boring field, the company does something disagreeable or depressing, or there are negative rumors about the company. Lynch likes firms with an unattractive business profile because it tends to keep the valuation low, creating bargains. He mentions examples from his portfolio in the 1980s: