Match Group (NASDAQ: MTCH) owns a long list of popular dating apps, but it generates most of its revenue from Tinder. Over a third of Tinder's users are between the ages of 18 to 24, making Gen Z its largest demographic.
Therefore, tracking Gen Z's evolving habits is essential for Match's continued growth. Let's examine three key ways Match is tweaking its apps for younger users.
Last September, Tinder launched Swipe Night, a new feature that adds five-minute interactive videos with branching narrative choices. Users control these first-person "choose your own adventure" videos with swipes, and their choices are highlighted in their dating profiles.