2024-05-04 07:00:00 ET
Summary
- The aging Baby Boomer generation presents a significant opportunity for investors due to its large size and increasing healthcare needs.
- Businesses are targeting the Baby Boomer market to capitalize on their specific characteristics and preferences.
- Real estate investment trusts that specialize in healthcare properties are a potential investment opportunity to benefit from the silver tsunami trend.
The so-called silver tsunami, which refers to the aging Baby Boomer generation, has had investors salivating for literal decades. And who can blame them?
There’s enormous opportunity here!
I know some people find the “silver tsunami” term insulting.
But as someone who isn’t getting younger himself, I just don’t see the automatic offense.
The Baby Boomer generation is enormous, with some 76 million U.S. births recorded between 1946 and 1964.
Compare that to the 52.5 million babies born into the preceding Silent Generation and the 65 million for Gen X.
For that matter, the Greatest Generation – those born between 1901 and 1924 – came in at about 63 million. Millennials number 72.24 million. And Gen Z, I believe, comes in at about 68.6 million....
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For further details see:
4 Healthcare REITs On The Crest Of The Silver Tsunami