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A consumer shoppingsurvey sponsored by ShekelScales (ASX: SBW), the leader in advanced weighing technology,revealed that 90 percent of consumers believe technology willsignificantly improve the overall shopping experience. While nearly 60percent of consumers cited technology that speeds and simplifies theself-checkout process, more than 30 percent of respondents expressed adesire for technology that helps them get in and out of the store asfast and as easily as possible. Conducted over SurveyMonkey, theShekel survey measures consumer perceptions and attitudes onautonomous and frictionless shopping technology, such asself-checkout, smart carts, and vending machines. Nearly 80 percent ofsurvey respondents were between the ages of 18-60 years old with 45percent male and 55 percent female respondents.
Other key findings ofthe survey include:
Self-Checkout
- 50 percent of consumers citedfrequent overrides or cashier intervention as the top concern with theself-checkout experience; 25 percent of respondents reporteddifficulties entering produce items and baked good items.
- In93 percent of the responses, more accurate technology, systemsimplification for ease of use and improved user experience andeliminating the need to individually enter items were cited as reasonsa consumer may be more likely to try self-checkout.
- Anoverwhelming 90 percent of consumers said a self-checkout system thatcould automatically identify produce items would be helpful during thecheckout process.
SmartCart
- 50 percent of consumers said they were notfamiliar with the concept of a smart cart. When provided with thedefinition of “a shopping cart that automatically performscheckout when items are added to the cart,” 74 percent ofrespondents said they were very likely or somewhat likely to try asmart cart if the option was available to them.
- Thepossibility of recording inaccurate transactions (60%) and potentialtechnical difficulties with using a smart cart (40%) were citedtogether as the top barriers to smart cart adoption in a majority ofresponses.
Vending
- Consumers cited limited productselection (51%), a lack of fresh products (39%), and no customerservice (33%) as the top three frustrations associated with vendingmachines.
- The inability to return items or purchase more thanone item at a time also appeared in a combined 40 percent ofresponses.
“We first conducted a similarsurvey two years ago at NRF 2020, and this year’s results removeany lingering speculation as to whether consumers truly wanttechnology to improve their shopping experience. All in all, consumerswant to get in and get out as quickly and easily as possible,” said , CEO of Shekel. “Whether retailers achieve that goal byoffering faster, easier self-checkout or new smart carts, consumersare willing to adapt and will openly embrace any technology requiredto satisfy their needs. This marks a critical time for retailers toevaluate their autonomous and frictionless shopping strategies and howretail technology, like Shekel’s, can play a valuable role inenhancing the customer experience and capturing greater marketshare.”
Utilizing its experience in weighing technology, Shekel is atthe forefront of developing products aimed at meeting the challengesretailers face today, such as store automation and operationalexcellence – including overstock and understock issues, lossprevention and enhancing the consumer experience. At NRF 2023, Shekelis introducing retailers to its new smart cart technology that enablesa first-of-its-kind frictionless shopping solution to simplifyconsumer shopping experiences and increase security andlegal-for-trade weighing for retailers. The solution weighs both freshproduce and packaged items, satisfying the retail market need forautomated product recognition as the foundation for autonomous andfrictionless retail.
Shekel will havethe full survey results, as well as several breakthroughretail technology solutions including the new Smart Cart solutionin booth 4045 during NRF 2023(Retail’s Big Show) .
About ShekelScales
Shekel Scales is an innovative leader at the cuttingedge of the global digital weighing industry for the past fivedecades. The company’s advanced weighing technologies are installedin nearly one million retail points of sale around the globe.
Shekel developed the patented “Product Aware Technology,”which delivers a unique combination of sophisticated software,artificial intelligence (AI), the Internet of Things (IoT), andadvanced algorithms. This technology is embedded in a range ofproducts used in the retail, medical and industrialmarkets.
Based in Israel, Shekel has worldwide offices andmanufacturing facilities. To learn more, please visit https://shekelonline.com/ andfollow the company on .
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