Nintendo 's (OTC: NTDOY) hit mobile game Pokemon Go is still going strong and will post its best-ever annual sales this year, according to new data from Sensor Tower. The game has generated over $1 billion in revenue in the first 10 months of the year, which is already up 11% compared with its $902 million in sales across 2019.
Pokemon Go , which is co-owned by The Pokemon Company and Niantic, launched in 2016 and has posted stellar performance since its debut. Sensor Tower reports that the game has now generated over $4 billion in lifetime revenue, and the title's incredible longevity points to the huge opportunity Nintendo still has in the mobile market.
Image source: The Pokemon Company.
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A Banner Year for "Pokemon Go" Proves Nintendo Should Stay Committed to Mobile