Shell Energy will provide insight into Shell's (RDS.A) long-term transition to becoming a large utility, benefit other segments of the company, and, in the long term, contribute to the financial strength and investment case of the company. Shell has re-branded First Utility as Shell Energy, continuing the same services, though providing electricity from 100% renewable sources. These services include electricity, natural gas, and broadband internet. This move comes as Shell attempts its transition towards a less carbon-intense future and investing in utilities. Shell is aggressively pricing its services to attract new subscribers as well as