With yet another US Senate hearing having been held in late February, prescription drug prices have been continuously receiving a lot of attention. While an eventual solution to brand name pricing may take a number of years, changes to the generic industry may be coming quicker. Over the past few months, the name Civica RX (Civica) has been showing up in the news on occasion. Civica is a not-for-profit organization that aims to provide affordable generics for a collective of US hospitals. As it is, the generic pharmaceutical manufacturing industry's growth has been fairly