Consumer staples incorporate products that are deemed essential to many people. Such products include food, drugs, or household goods. Some of the products described as consumer staples are not necessarily mandatory but they can be products that consumers are unwilling to forgo.
These goods are in demand regardless of the broader economy and can provide a resilient market exposure during a downturn.
Focusing on the US, it is clear that pets are mainstream. The ownership number is growing steadily and the annual pet expenses are on the rise.
Is it time to add the defensive