If we’ve learned anything this year, it should be that we always – as in absolutely always without exceptions, exchanges, substitutions, or refunds – need to ponder our principal.
Our profit.
Our bottom line.
Of course, we can’t completely protect against everything that could come our way. For instance, I have no recommendations for keeping portfolios safe against:
- Black holes
- Giant meteors
- Zombie apocalypses
- Lizard people
If the first opens up to swallow us whole… the second decimates the Earth… the world turns into a flesh-eating playground… or aliens among us decide to change their