For the second year in a row, Amazon.com (NASDAQ: AMZN) is the most valuable brand in the world. That's according to market research company Kantar and advertising firm WPP, who together compile the annual BrandZ report on the top 100 companies in the world by brand value.
BrandZ estimates Amazon's value at nearly $416 billion, well ahead of No. 2 Apple (NASDAQ: AAPL), at $352 billion. Amazon's figure has grown quickly and steeply -- its 2020 level is 32% higher than in 2019. That year, the big retailer also took the No. 1 position (as in 2020, Apple was No. 2 then).
Image source: Amazon.com.