Quick Take
Anaplan (PLAN) announced that it has acquired Mintigo for an undisclosed amount.
Mintigo has developed an ‘intelligent’ machine learning-based customer engagement software system for enterprises.
PLAN acquired Mintigo to integrate its machine learning technologies across its broader portfolio of planning and enhance its system-wide predictive capabilities.
Target Company
Israel-based Mintigo was founded in 2009 to combine machine learning and predictive analytics with customer engagement software to increase the efficiency and effectiveness of enterprise marketing and sales functions.
Management is headed by co-founder and CEO Dr. Jacob Shama, who was previously VP