Apple ( NASDAQ: AAPL ) may announce several new products, including its iPhone 14 line, at an event on September 7 , a tad bit earlier than the previous announcements for the iPhone 12 and iPhone 13. The reason the tech giant may do this is to "minimize" the risk a possible recession has on demand, according to a top analyst
TF International Securities analyst Ming-Chi Kuo tweeted on Thursday that the announce and shipping date of the iPhone 14 "could be one of the reasons why Apple offered a positive outlook" for its next quarter on its last earnings call.
Kuo also noted that the risk of a global recession is still "growing and unpredictable," so an earlier launch would help stave off any risk that an economic contraction would have on iPhone demand.
Cupertino, California-based Apple ( AAPL ) introduced the iPhone 12 line on October 13, 2020, while the iPhone 13 lineup was announced on September 14, 2021.
Apple ( AAPL ) shares fell less than 0.5% to $173.92 in premarket trading.
Speaking on the company's earnings call last month, Apple ( AAPL ) Chief Executive Tim Cook said the iconic tech giant would be able to grow its sales even during a time of uncertainty for the U.S. economy.
Neither Cook, nor Apple ( AAPL ) Chief Financial Officer Luca Maestri gave exact earnings or revenue forecasts for what is the company's fiscal fourth quarter, but Maestri said revenue is expected to "accelerate" on a year-over-year basis.
Maestri also said Apple ( AAPL ) expects its gross profit margins for the quarter to be between 41.5% and 42.5%.
Earlier this week, Credit Suisse upgraded Apple ( AAPL ) to outperform, citing the company's massive user base of almost 2 billion installed devices .
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Apple can 'minimize' recession impact on the iPhone 14 with an earlier launch: analyst