Apple Stock ( NASDAQ:AAPL )
Apple ( NASDAQ:AAPL ) has been looking for new ways to increase its service revenue, and digital advertising has been a key growth area in recent years. The huge IT company is getting better at making money from the apps that come with its products. Its most recent move was to launch “Apple Business Connect,” which makes it easier for businesses to join the Apple ecosystem and brings it closer to offering advertising solutions through Apple Maps.
Evercore ISI says that Apple’s ad business will be worth $5 billion by 2022. How quickly it grows will tell us this. Apple’s main place to advertise is in the Apple App Store, but the company has also sold ad space in other parts of its built-in programs. In the past few months, Apple Maps has made the company more money. Apple has been experimenting with search ads on Apple Maps for a while now. Even though Apple Maps ads aren’t available yet, the company is moving in that direction with the launch of “Apple Business Connect,” which helps businesses get listed on Apple Maps and in other Apple products.
Apple Enterprise Connect
In January 2023, Apple Business Connect will be on the market. It lets businesses make “place cards” that Apple users can find using Apple Maps and other apps that come with their devices.
Businesses can put things like “order food, make a reservation, book an appointment, buy tickets, and more” on their place cards to make it easier for people to buy from them once they find them. Apple is doing everything it can to get more businesses to join its marketplace. This is so that more businesses will use its apps, which will make its advertising services better.
Apple has even teamed up with some of the biggest business platforms to ma...
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