2023-06-04 08:00:00 ET
Apple ( NASDAQ: AAPL ) is slated to host its annual developers conference this week and all expectations are that the tech giant will finally take the wraps off its long-awaited mixed reality headset.
The device, which has caused some recent press reports to question Apple's ( AAPL ) strategy, is likely to be the tech giant's first major product expansion in years, following the 2015 unveiling of the Apple Watch.
Nonetheless, Cupertino, California-based Apple ( AAPL ) is likely "well prepared" to bring the device to market according to some analysts . Many industry watchers expect the device, which could cost as much as $3,000, will surpass devices already available from competitors such as Meta Platforms ( META ), Sony ( SONY ) and others.
Industry watchers expect the device will be announced at the conference, but it may not go on sale right away to give developers a chance to build apps and features for it.
It is expected to launch with both augmented and virtual reality technologies with an option to switch modes; come with an external battery that can be worn on a person's body; have a lightweight design similar to ski goggles; incorporate Apple's ( AAPL ) processors and have its own dedicated operating system, along with its own App Store and apps.
Apple ( AAPL ) is also expected to unveil new MacBooks at the event, perhaps showing off a new 15-inch MacBook Air. Other Macs are in the works, but may not be announced at the event.
In addition, Apple ( AAPL ) is slated to show off updates to its various operating systems - iOS, iPadOS, macOS, watchOS and tvOS.
Apple's ( AAPL ) Worldwide Developers Conference is slated to run from June 5 to June 9.
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Apple WWDC 2023 preview: Mixed reality headset likely to be the star