Asana filed their S-1 this week.
source: S1
Asana (ASANA) builds productivity and task management solutions. When they launched, their vision of eliminating email through task management made big waves in the market. Today, the company is a massively successful SaaS business and another example of the flywheel business model that creates demand at the individual user and leverages that interest to sell department and company-wide contracts.
Asana competes with SmartSheet (SMAR), another publicly traded productivity company. In this analysis, I’ve compared the metrics of the two companies at the