- Aurora Mobile ( NASDAQ: JG ) has formed a partnership with Chinese cashback shopping guide 55Haitao.com to help further penetrate the Gen-Z market with accurate user reach.
- The partnership provides 55Haitao access to Aurora's push notification solution JPush, allowing the platform to carry out intelligent, accurate, and timely push messaging about promotions and cashback rewards to users.
- JPush is fully compatible with various operating systems and provides 55Haitao with diverse push messaging formats including notification bar, large text, large picture, notification drawer, full-screen notification, feed, pop-up and customized formats.
- JG shares are down 2% pre-market
For further details see:
Aurora Mobile provides push notification solution to 55Haitao