Avon Products (AVP) makes and markets beauty-related products globally and is the world’s largest direct seller with over 6 million independent sales reps. It has recently made London its new headquarters with the hopes of capitalizing on overseas growth opportunities. Brazil, where direct selling remains a prevalent way of doing business, represents the key growth market for Avon.
Furthermore, the company is making progress on its “Open Up Avon” initiative geared towards rehabilitating the direct sales business, renovating brands, and strengthening e-commerce capabilities. It is aiming to simplify operations and plans to cut