Amazon.com, Inc. (NASDAQ: AMZN) company, Amazon Web Services reported entry into an agreement with Ferrari S.p.A. to become Official Cloud Provider, which includes Machine Learning and Artificial Intelligence Provider. This will accelerate the company’s innovation in road cars, DT Competitions, Scuderia Ferrari FORMULA 1 (F1) team and the Ferrari Challenge. “Ferrari and AWS both represent excellence in their fields. As our Official Cloud Provider, I firmly believe AWS will enable our company to become a data-driven organization that uses the power of technology to improve our products, increase engagement with Ferrari enthusiasts worldwide, and deliver continuously more exciting driving experiences,” said Mattia Binotto, Principal of Scuderia Ferrari. “We chose AWS because of their relentless focus on innovation, unmatched portfolio of capabilities, and proven experience supporting partners in the automotive and sports industries. Throughout our storied history, Ferrari has had racing and innovation at our core, and now we look forward to applying AWS machine learning, advanced analytics, and high performance computing across the company to deliver deeper insights and even more powerful cars.”
Ferrari also plans to leverage AWS to allow for easier current and prospective customers to build, maintain and purchase their cars. “AWS offers iconic global brands like Ferrari the breadth of services, insights, and agility they need to remain leaders in their fields through innovation and deepen their connections to loyal customers and fans,” said Matt Garman, Senior Vice President of Sales and Marketing at Amazon Web Services, Inc. “Ferrari can rely on AWS to help them take driving and racing to the next level, while generating fresh excitement among their global community through more personalization and new digital experiences. What’s more, as their Official Cloud Provider, we look forward to helping Scuderia Ferrari maintain their record as the world’s greatest racing team.”
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AWS Chosen as Ferrari’s Official Cloud Provider