2023-07-20 05:30:00 ET
Barbie, her Dreamhouse, sparkly clothes, and smiling friends are set to shine on the big screen as of this weekend. That's as Barbie , the movie, premieres on July 21.
But this isn't a movie the for kids who generally rush through the toy aisle to snatch up the latest Barbie. Instead, rated PG-13, it targets those of us who once were kids -- and hold onto great memories of the always stylish doll.
If the movie isn't meant for those who usually play with Barbie dolls, you might have one big question: Will it even have an impact on Mattel (NASDAQ: MAT) ? Let's find out what the release of this first live-action Barbie movie means for the toy maker -- and for sales of the world's No. 1 doll.
For further details see:
Barbie's Got Her Own Movie -- Here's What It Means for Mattel