2024-03-08 17:46:32 ET
Summary
- BBWI has a strong loyalty program customer base that accounts for ~80% of sales and is still growing, proving effective in driving customer acquisition and retention.
- Its growing men’s line has proven that BBWI has effectively diversified its market into the men’s category and reduced its reliance on a single demographic.
- My relative valuation brings me to a target price of ~$51.21, which represents an upside potential of 16%.
Synopsis
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Bath & Body Works: Tapping Into The Rapidly Growing Male Grooming Market