Beiersdorf (BDRFY) owns the iconic global Nivea brand, together with a number of fast-growing smaller skin care brands and the B2B tesa brand. Through these strong brands, the company achieves one of the highest product price premiums in the personal care space which also makes it one of the most profitable on a gross margin basis.
In spite of its strong product portfolio, the stock has been a disappointment for shareholders over last year as many of its peers capitalized on premiumization trends and expanded both their top-line results and operating profitability.