2024-03-26 13:19:00 ET
If you're investing in the digital future of media and entertainment, both Netflix (NASDAQ: NFLX) and Roku (NASDAQ: ROKU) must have crossed your radar a few times.
After dominating the video rental industry with its innovative DVD-mailer service, Netflix kick-started the digital media-streaming replacement. After proving to a skeptical industry that online video services could be a real and profitable business, one could argue that Netflix created the streaming industry largely on its own.
Roku started out as the streaming hardware division of Netflix when digital media services were young and raw. But Netflix wanted a clear separation between its video service and the set-top box that sent those signals to your living-room TV, so Roku spun off as a separate company in 2009. Many rivals have developed viewer-friendly set-top boxes and streaming sticks, but Roku remains the name to beat with an unbeatable market share in 2024.
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Best Stock to Buy Right Now: Roku vs Netflix