Shares of beleaguered meal kit delivery service Blue Apron (APRN) soared on Tuesday. Speculators bid up APRN stock on news that the company is rolling out meal kit options featuring Beyond Meat (BYND) proteins starting in August.
Source: Blue Apron's press release
Blue Apron's CEO, Linda Kozlowski, stated that:
“We know a growing number of customers are interested in plant-based proteins, whether as an alternative to meat, a desire to explore a new ingredient, or an opportunity to make more sustainable food choices. We are proud to introduce Beyond Meat products