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Blackbird PLC (AIM:BIRD, OTCQX:BBRDF) CEOIan McDonough speaks to Proactive's Thomas Warner after thetechnology company presented its latest product to investors at aspecial event in Shoreditch.
McDonough explains that the product, called elevate.io, is aninnovative web-based end-to-end editing and audio creation platformdesigned for the creative industry. He says the platform'sstandout feature is real-time global collaboration for editors, whichaddresses a key challenge faced by creators.
McDonough emphasises the unique advantageBlackbird has been able to garner from its core codec, highlightingthat it enabled the rapid development of the new product.
He says initial reactions from investorswere highly positive and says there is immense potential growth in the$250 billion creative economy. Blackbird is targeting a $20 billionmarket for tools and services within this sector, projected to grow ata CAGR of 20-25% over a decade. He says Blackbird is chasing an"enormous, fast-growing opportunity" with the new product thatis expected to launch early in the new year.
Additionally, Blackbird's announcedearlier this week the signing of a new contract with an originalequipment manufacturer (OEM) for the Summer Games in 2024.
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