The same day that Blue Apron (APRN) reported its first-quarter earnings of 2020, it also filed a $75 million mixed securities shelf registration. Analysts responded to the company's diluting action with irritation or self-affirmation of how they predicted the company would have to raise funds in the future. Either way, Blue Apron's actions did not thrill many people.
There are hundreds of articles that go into detail about the same thing, which is the level of competition in the meal-kit industry. Everyone and their brother are selling meal-kits, and some of these people are hard