2024-03-24 21:18:57 ET
Summary
- Booking Holdings is a prominent name in the online travel market, which is a lucrative industry due to the growing demand for travel experiences.
- The travel market has been steadily growing, driven by increasing world GDP and people's desire for travel.
- Booking Holdings appears to be the superior choice to capitalize on that trend, with consistent market share gains and industry-leading take rates.
- Trading at a significantly lower valuation than Airbnb and at the low end of its historical levels, Booking is a Buy.
If you're a concentrated investor like me, you'd want to pick the industry leader, rather than gain unnecessary exposure to lower-quality names.
Booking Holdings ( BKNG ) is one of the most prominent names in the online travel market, which I view as an attractive way to capitalize on the ever-growing demand for experiences, as the world's GDP continues to rise and people's desire for travel never ends....
Read the full article on Seeking Alpha
For further details see:
Booking Holdings: Consistent Market-Share Gainer At A Discount