There was already good reason to doubt the new Mountain Dew branded hard soda collaboration from Pepsico (NASDAQ: PEP) and Boston Beer (NYSE: SAM) , but the alcoholic beverage may already be in trouble even before it's had a chance to roll off the production line.
Archaic Prohibition-era regulations could kill the drink, or at the very least cause problems with distributors for the two beverage companies. This hard soda just might be a hard sell.
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Boston Beer and Pepsi's New Hard Mountain Dew Could Already Be in Trouble