Bragg Gaming Group ( NASDAQ: BRAG ) rallied in early trading on Monday after the company announced that it has launched its new content and technology with DraftKings ( DKNG ) in New Jersey.
The deal means that proprietary content such as Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio, as well as new exclusive premium content from the partner studios is now available to DraftKings’ New Jersey customers. The roll-out of Bragg’s new content with DraftKings in New Jersey is an extension of an existing collaboration between the two online gaming companies in North America.
Looking ahead, the DraftKings launch is said to further expand the reach of Bragg’s ( BRAG ) proprietary content in the U.S. and demonstrate continued progress for the North American expansion initiative.
Shares of Bragg ( BRAG ) moved up 3.50% in premarket trading on Monday.
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Bragg Gaming add to content rollout with DraftKings deal in New Jersey