Brazilian Firms Accelerate Innovation With Providers' Help
MWN-AI** Summary
Brazilian firms are increasingly turning to digital innovation services to stay competitive, according to the 2025 ISG Provider Lens™ Digital Business Innovation Services report. As market dynamics shift rapidly, companies feel pressure to embrace emerging technologies such as artificial intelligence (AI), automation, and cloud computing. To effectively integrate these advancements, enterprises are forming partnerships with specialized service providers that offer both technological solutions and strategic guidance.
Shafqat Azim, ISG’s partner and Americas lead for digital transformation, highlights that successful digital transformation goes beyond technology upgrades; it encompasses cultural and operational transformations as well. Brazilian enterprises are innovating despite facing challenges such as skill shortages, data security issues, and internal resistance to change. Leading service providers not only provide technology but also assist organizations in overcoming these barriers, ensuring innovation aligns with business objectives.
The report also emphasizes notable trends like the growing demand for personalized customer experiences through automation and AI. Brazilian consumers increasingly expect tailored interactions, prompting companies to utilize data analytics for better understanding customer preferences.
Industries are also leveraging extended reality (XR) technology to enhance customer engagement and operational effectiveness. Retailers implement XR for virtual try-ons, potentially decreasing return rates, while healthcare providers use XR for interactive consultations. However, organizations must tackle significant hurdles, including investing in infrastructure and training staff.
The ISG report evaluates 57 service providers, recognizing firms like Accenture, Globant, and AI/R as leaders in multiple categories. The findings encourage Brazilian enterprises to forge strategic partnerships, positioning them to effectively navigate uncertainties and capitalize on innovative opportunities. For further insights and strategies related to digital innovation challenges in Brazil, the complete report is available for subscribers or for individual purchase.
MWN-AI** Analysis
The Brazilian market is witnessing a notable shift towards digital innovation, with enterprises increasingly partnering with service providers to harness emerging technologies like AI, automation, and extended reality (XR). The latest ISG Provider Lens™ report highlights that these collaborations are essential for companies seeking to remain competitive amidst rapid market changes.
As organizations embrace digital transformation, it is crucial to recognize the barriers they face, including skill shortages and data security challenges. The involvement of specialized providers not only facilitates technological integration but also aids in navigating internal resistance to change. This partnership approach offers Brazilian firms access to strategic guidance, enabling them to align innovation efforts with overarching business objectives.
Investments in automation and AI are driving profound changes in customer engagement. Brazilian consumers are demanding more personalized experiences, prompting firms to employ data analytics tools that reveal behavioral patterns and preferences. This shift allows businesses to anticipate needs and respond promptly, enhancing customer satisfaction.
Industries such as retail and healthcare are at the forefront of adopting XR technologies. Retailers are utilizing augmented reality to offer virtual try-ons, while healthcare providers are enhancing consultations through interactive experiences. These innovations not only improve operational efficiency but also elevate the customer experience, ultimately driving revenue.
Despite the advantages, firms must prepare for substantial investment requirements in infrastructure and workforce training to fully leverage these technologies. Adopting a long-term strategic view and fostering close partnerships with innovation services providers will position organizations to transform challenges into opportunities.
For investors and stakeholders, supporting companies that prioritize digital transformation could yield significant returns. Firms that actively engage with leading providers like Accenture and Deloitte stand a better chance of navigating the complexities of this growing market landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Companies form partnerships for technologies, strategic guidance to implement AI, automation, extended reality, ISG Provider Lens™ report says
A growing number of enterprises in Brazil are investing in digital innovation services to gain the competitive benefits of new technologies, according to a new research report published today by Information Services Group ( ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm.
The 2025 ISG Provider Lens™ Digital Business Innovation Services report for Brazil finds that rapid market changes are forcing companies to adapt to emerging technologies to remain relevant and satisfy consumer demands. To keep up with trends around AI, automation, cloud computing and other capabilities, enterprises are partnering with service providers that offer specialized knowledge and solutions.
“Digital transformation requires more than modernizing tools,” said Shafqat Azim, ISG partner and Americas lead for digital transformation. “Service providers help Brazilian companies make deep changes in operations and culture to fully embrace new technologies.”
Brazilian enterprises are innovating with emerging technologies despite challenges that commonly impede such efforts, the report says. These may include skill gaps, data security concerns and resistance to change by employees and leaders. In addition to technology, leading providers offer strategic consulting to help clients work through internal barriers and make innovation serve business objectives.
Enterprises are working with service providers to introduce automation and AI for more personalized customer experiences, which are especially in demand from Brazilian consumers, the report says. These projects include implementing efficient data collection and analysis tools that reveal behavior patterns and individual customer preferences. With that information, companies can anticipate customer needs and respond in real time, across multiple marketing channels, by adapting their offers.
Some industries in Brazil are innovating with extended reality (XR) for more captivating customer experiences and improved operations, ISG says. Retailers are using augmented reality for immersive shopping experiences such as trying on products virtually before purchase, which can reduce return rates. Healthcare providers are using XR for more interactive virtual consultations, and manufacturers are integrating digital twins with XR for factory monitoring and employee training.
Many Brazilian organizations adopting these technologies need to overcome steep challenges, including a shortage of professionals capable of applying the tools and the need for significant investment in infrastructure and training.
“Leading innovation services providers understand the complexities of digital transformation,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Enterprises that commit to innovation and form close strategic partnerships are better equipped to turn uncertainties into opportunities.”
The report also examines other trends affecting digital innovation projects in Brazil, including the growing adoption of process automation and the emergence of generative AI for creating tools that adjust to changing contexts.
For more insights into the digital innovation challenges facing Brazilian enterprises, plus ISG’s advice for overcoming them, see the ISG Provider Lens™ Focal Points briefing here .
The 2025 ISG Provider Lens™ Digital Business Innovation Services report for Brazil evaluates the capabilities of 57 providers across four quadrants: Digital Transformation Services for Large Accounts, Digital Transformation Services for Midmarket, Customer Journey Services and Extended Reality Services.
The report names Accenture, AI/R and Globant as Leaders in three quadrants each. It names BRQ, Deloitte, MadeInWeb and Stefanini as Leaders in two quadrants each. ARVORE, Brivia, Cadastra, CI&T, Deal, Dedalus, Falconi, GhFly, ilegra, IPNet, Logicalis, Meta, Nação Digital, NTT DATA, TIVIT, VRGLASS and YDreams Global are named as Leaders in one quadrant each.
In addition, act digital, Spassu and Valtech are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.
Customized versions of the report are available from act digital , BRQ and Spassu .
The 2025 ISG Provider Lens™ Digital Business Innovation Services report for Brazil is available to subscribers or for one-time purchase on this webpage .
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage .
About ISG
ISG (Nasdaq: III ) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250326746516/en/
Press Contacts:
Will Thoretz, ISG
+1 203 517 3119
will.thoretz@isg-one.com
Thábata Mondoni, Mondoni Press for ISG
Mobile: +55 11 98671 5652
thabata@mondonipress.com.br
FAQ**
How does the ISG Provider Lens™ report from Information Services Group Inc. III assess the impact of AI and automation on business operations in Brazilian enterprises?
What challenges do Brazilian companies face when partnering with service providers for digital transformation, as highlighted by Information Services Group Inc. III?
Can you elaborate on the significance of extended reality (XR) innovations in Brazilian industries according to the Information Services Group Inc. III report?
How do the strategic partnerships formed by Brazilian enterprises, as mentioned in the Information Services Group Inc. III report, facilitate their adaptation to emerging technologies?
**MWN-AI FAQ is based on asking OpenAI questions about Information Services Group Inc. (NASDAQ: III).
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