DGTL Holdings Inc. (OTCQB: DGTHF) (TSX-V: DGTL) (FSE: A2QB0L) (“ DGTL ” or the “ Company “) is pleased to announce the signing of a joint-venture partnership with Loop Insights Inc. (TSXV: MTRX) (OTCQB: RACMF) (the “Company” or “Loop”).
Under the agreement, DGTL and Loop will combine their transformative technologies to onboard real-world consumers, fans, and gamers, at the point of engagement in both the physical, and digital space. Both companies will collaborate to gain access to new users, global brand customers, real-time data and accretive revenue streams.
By integrating Loop’s technology with DGTL’s social media CMS platform, Loop and DGTL provide global brands, event venue and retail operators with a complete overview of their customers and operations, for powerful content with deep analytical insights.
The integration of DGTL’s AI-powered social media CMS platform with Loop’s cutting edge data analytics and digital on-premise technologies provides global brands with an unparalleled ability to drive real-time content to fans, and consumers, in any category, market, or language, worldwide.
With the combined technologies, DGTL will have an enhanced platform to establish a deeper connection between brands and consumers that can be optimized to create new revenue streams via collaborative marketing projects with Loop’s key brand accounts .
This is a strategic partnership for DGTL and an initial step towards building a full-service digital media and martech platform that delivers on a “content-to-commerce” model.
DGTL Holdings CEO Mike Racic stated: “Loop Insights’ ability to connect sponsor and brand activations at the transaction level and connect back to their Wallet pass technology provides a valuable data collection and enhancement feature for our clients. The integrated product offering will now be able to provide brands direct access to their customers through the Loop Wallet Pass and deliver real-time campaign performance metrics associated with their content-based campaigns. We look forward to working with Loop Insights to enhance the value of the data we return to our global brand clients.”
Loop Insights CEO Rob Anson stated: “Integrating Loop with DGTL Holdings’ leading social media content management platform will assist in bringing valuable social media influencer content to our global brand clients. Loop will also benefit from collaborations with major Consumer Packaged Goods (CPG) and Gaming brands involved in the live sports and entertainment industry. Together with DGTL, we are able to close the loop on the digital activations, improving the in-game experience for fans while providing real-time measurement for agencies and CPG brands. This is an extremely valuable opportunity and creates exciting new revenue opportunities.”
About DGTL HOLDINGS INC.
DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies, powered by Artificial Intelligence (AI). DGTL specializes in accelerating fully commercialized enterprise-level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution, via a blend of unique capitalization and partnership structures. DGTL Holdings Inc. is traded on the Toronto Venture Exchange as “DGTL” and on the OTCQB exchange as “DGTHF”.
As a wholly owned subsidiary of DGTL Holdings Inc., Hashoff LLC is an enterprise level self-service CaaS (content-as-a-service) built on proprietary Artificial Intelligence and Machine Learning (AI-ML) technology. Hashoff functions as a full-service content management system, designed to empower global brands by identifying, optimizing, engaging, managing, and tracking top-ranked digital content publishers for localized brand marketing campaigns. Hashoff’s customer portfolio includes global brands in a range of key growth categories, including: DraftKings, Door Dash, Anheuser Busch-InBev, Nestle, Post Holdings, Danone and Keurig-Dr. Pepper, Dunkin Brands, The Container Store, TJ Maxx, Ulta Beauty and Pizza Hut Live Nation, The CW, Scribd, Syneos Health and Novartis, etc. i
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The post Breaking News: DGTL Holdings Inc. Signs Joint Venture Partnership with Loop Insights for Integrated AI-Platform Serving Major League Sports, Entertainment and Gaming Brands first appeared on Financial Buzz .
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Breaking News: DGTL Holdings Inc. Signs Joint Venture Partnership with Loop Insights for Integrated AI-Platform Serving Major League Sports, Entertainment and Gaming Brands