2024-03-13 09:34:52 ET
DENVER, Colo., Mar 13, 2024 ( 247marketnews.com )- Brera Holdings ( NASDAQ:BREA ), Apple ( NASDAQ:AAPL ), and Manchester United ( NYSE:MANU ) are mentioned.
Brera Holding ( NASDAQ:BREA ) recently appointed Dicey Perrine to head its US Operations in a move that signals that its Multi Club Ownership (MCO) model will grow its US presence at an opportune time, as several major drivers should accelerate the popularity of “The beautiful game” in the states.
Soccer was already popular with young Americans and the trend is gaining strength, as soccer is within striking distance of basketball and baseball, and already surpassed motor racing, hockey, and golf in several Washington Post polls regarding Americans’ favorite spectator sport.
According to a recent Gallup poll, an all-time high of 31% of Americans are soccer fans and Telemundo Deportes commissioned a report entitled The Future is Fútbol , which confirmed that soccer is the fastest-growing team sport in America.
In fact, soccer has already surpassed baseball as the favorite sport for adults aged 18 to 29 and, if the trends continue, it will eventually take the crown from the NFL, which remains the top spectator sport for all age groups.
As a result, there were only six days, in 2021, where a soccer game was not broadcast on US TV, which featured over 4,600 individual matches.
In addition to soccer’s organic growth, which made it the fasting growing high school sport and on pace to pass football, several massive change waves are poised to take that growth next level.
Forbes is one of many publications that credit Christian Pulisic as being the face for American soccer, thanks to his professional success in the top European leagues and his performance at the last World Cup, but that’s just one of the many catalysts propelling soccer’s next growth wave.
The US Women’s National Team’s success lifted the National Women’s Soccer League’s (NWSL) stature.
While World Champion Lionel Messi playing for Inter Miami of Major League Soccer (MLS) is an even bigger driver.
However, as worldsoccertalk.com reported, “With the explosive growth and strengthening of the game domestically over the past 30 years, it is especially exciting to think about where we go from here. The 1994 FIFA World Cup in the USA still holds the all-time tournament attendance record (despite only having 24 teams and fewer games than subsequent tournaments) and was the most commercially successful edition ever. When 2026 brings the World Cup back to North America , with an expanded field of 48 teams, those records will surely be smashed.”
The timing of onboarding Perrine, as the US 2026 World Cup preparations are heating up is an ideal time for Brera to employ her unique leadership, sales, and athletics background.
In addition to soccer, Brera Holdings invested in women’s international professional volleyball, recognizing the sport’s growing popularity and potential.
“We are thrilled to have Dicey join our team as the Head of US Operations,” said Brera Holdings CEO, Pierre Galoppi. “Her blend of leadership skills, sports expertise, and business savvy makes her the ideal candidate to lead our expansion in the US. With Dicey at the helm, we are confident in our ability to achieve great success and make a lasting impact in the world of sports and beyond.”
Perrine joins an all-star management and advisory team that includes Daniel McClory , renowned investment banker and Brera’s Executive Chairman, who just acquired a majority stake in Brera Holdings .
Galoppi stated, “I believe that this strategic move underscores the robust confidence Mr. McClory places in Brera’s potential and heralds in a new era of international focus and expansion beyond the Company’s Italian roots.”
BREA is an Italian based football (soccer) the publicly-traded Multi Club Ownership (MCO) that IPO’ed on Nasdaq at $5 announced upcoming acquisition plans and investors should take notice because the recent moves and the obvious discount to IPO level.
The company also recently introduced an all-star advisory board that includes Massimo Ferragamo , Chairman of Ferragamo USA, Alan Rothenberg , Major League Soccer Founder and World Cup Director, Sports Business Leaders, Paul Tosetti and Marshall Geller, and Football Icon, Giuseppe Rossi, to Brera’s all-star Advisory Board .
The all-star advisory board move followed its announcement that Brera is proactively searching to acquire an Italian Series B Team.
Broadcasting deals like the one in the US with Apple ( NASDAQ:AAPL ) which signed MLS to a 10-year $2.5 billion dollar 10-year deal are just some of the benefits a team who ascends to the top-tier can expect.
( NASDAQ:BREA ) had their business model confirmed this year when Billionaire INOES Group Chairman, Jim Ratcliff, grew his MCO model by adding his 25% share of Manchester United ( NYSE:MANU ) to his clubs in France, Switzerland, and the Ivory Coast. The company says it’s focused on creating high performing and sustainable football clubs with success in their leagues and the ability to play in European competitions.
The MCO trend is still in the early stages, and deals are still out there, like when little known Wolverhampton Wanderers FC were purchased for £10 and then flipped to a Chinese group for £45 million , who’ve watched its estimated value jump up more than ten times their purchase price. Or Gino Pozzo’s Watford purchase, for £500K and its £10 million debt obligation, and a few short years later Watford was reportedly valued at £350 million .
“I believe that this strategic move underscores the robust confidence Mr. McClory places in Brera’s potential and heralds in a new era of international focus and expansion beyond the Company’s Italian roots,” stated Pierre Galoppi, Brera’s Chief Executive Officer.
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Brera Holdings makes Major Domestic Play