2023-06-20 09:40:42 ET
Broadridge Financial Solutions ( NYSE: BR ) has secured a patent for the machine learning technology that enables the fintech firm to provide financial advisors with engagement predicting scores and other insights on securities based lending borrowers, it said Tuesday.
Its technology delivers actionable insights that help wealth organizations and advisors identify high propensity prospects, reduce loan attrition, better understand overall book trends to inform business decisioning, budget with better predictability and increase marketing spend effectiveness.
The patent, secured by the U.S. Patent and Trademark Office, "supports Broadridge's commitment to providing wealth management firms and their advisors with innovative and personalized products in wealth lending to meet increasing demand," said Mike Alexander, president of Wealth Solutions at Broadridge.
More on Broadridge Financial and its tech-powered initiatives
- Broadridge's L:TX platform launches BondGPT for corporate bond picking
- Broadridge expands digital wealth platform partnership with IGM Financial
- Broadridge Financial, LiquidX launch outsourcing solution for trade finance
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Broadridge gets patent for securities based lending-focused machine learning tech