2024-04-15 07:35:00 ET
Summary
- We look to extract more value from the price we pay.
- It allows us to generate strong income and achieve growing total returns.
- We discuss two picks to enjoy up to 8% yields.
Co-authored by Treading Softly
Have you ever heard someone try to throw out the phrase to you, "Price is what you pay, but value is what you get."? We hear that a lot more when things are expensive or when we're buying something in the stock market versus a tangible item we hold in our hands. This is often used to explain an extremely high-priced item because what they're trying to tell you is that even though you're paying a lot, and it may cause sticker shock, the value of what you're receiving far exceeds what you're paying.
There are very few instances in life where you can truly appreciate an object before owning/using it to understand what you're getting versus what you're paying for. Many companies charge a premium based on the brand name. A Nike shoe with a swoosh icon costs more than an unbranded shoe with similar materials and features. With the branded object, you are betting on the company's reputation, whereas there is almost no way of knowing if the unbranded shoe will be good or bad without buying it to try....
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