Enterprise software stocks can get overlooked by investors because they aren't consumer-facing. In other words, everyday people and consumers may never hear about them. But data analytics company Amplitude (NASDAQ: AMPL) could be an enterprise software stock worth getting familiar with.
The company features solid fundamentals throughout its business. While it won't blow you away with spectacular top-line growth, Amplitude is winning over big-time brands and has a clear path to long-term growth. Here is what you need to know about this rising star.
Amplitude is a product analytics company; it operates a software platform that helps companies gather and analyze data about their business to make decisions. For example, a business using Amplitude could run a promotion and get real-time insights into its performance, conversion rates, etc. Amplitude competes with Alphabet , which owns Google Analytics. However, Amplitude claims that its platform is so much more flexible that it's in its own software category it calls Digital Optimization.
For further details see:
Can Amplitude Amplify Your Portfolio Returns?