2024-04-08 06:45:00 ET
If most companies bought five commercial slots during the Super Bowl only to run the same ad five times, it would seem like a waste. When Temu did it this year, it was just a reminder of its business model. The Chinese e-commerce challenger is trying to become a household name among American consumers by focusing on sheer volume rather than quality to increase its market share.
Temu has been a near-constant presence in Americans' social media feeds and even their routine web browsing for more than a year, promoting the lowest-cost options of everything from shower caddies to camera drones. This has led to strong growth for PDD Holdings (NASDAQ: PDD) , Temu's parent company, whose stock price has risen more than 50% in the past year. For consumers focused on the lowest-price marketplace, Temu has become an attractive alternative to Amazon 's (NASDAQ: AMZN) e-commerce offerings.
For further details see:
Can This Discount Retail Company Beat Amazon At Its Own Game?