Canada Goose Holdings ( NYSE: GOOS ) launched a re-commerce platform called Canada Goose Generations. The company aims to provide an authorized reselling platform that keeps Canada Goose products in circulation and give them a "second, third and fourth lifetime."
The curated assortment of vintage pieces is said to pay homage to decades of care and craft. Canada Goose ( GOOS ) plans to drop in items from the brand’s 65-year archive and refreshed products from the past. Consumers will also be able to trade in their Canada Goose products online at a website where they will be assessed and authenticated. Compensation will be delivered via a Canada Goose gift card, which can be used online and in stores across the U.S.
Canada Goose will launch the re-commerce platform in the U.S. and has plans to take it to Canada later in the year.
Shares of Canada Goose ( GOOS ) rose 4.38% in late afternoon trading on Tuesday.
Earnings are due out from Canada Goose on February 2. See the consensus estimates.
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Canada Goose launches re-commerce platform